The Right Consciousness Of Digital Sector Will Make Enterprises To Prosper More”, Vandana Kapur, Founder, The channel
I remember one day post my last board exam, I was waiting for friends to pick me up at the centre and due to an accident, they had met, no one reached to pick me up. Scared as I was, I went to the local PCO to call my mother crying, to pick me up. At this time, I had already gotten a conditional offer at a university in London and now with this incident, my parents were scared to even send me, thinking I am not strong enough to be in my local town and couldn’t reach home from the centre that was 15 minutes away from home, how will I manage in a country that I have never even visited.
Since that till now, I have had one hell of a journey, from being so dependent to now being totally self-sufficient. I studied 5 years in London. In my second year, I took up retail jobs, worked at a movie hall – all hiding from my parents, as they were never keen for me to pick up these small jobs. But with every job, I learnt something; I got a good exposure meeting people from different countries. In my final year, I took up internships after internships to get to know each aspect of marketing a bit better, so I could finally take up my strength domain as my masters.
When I was pursuing my masters, I got a part-time job in an online media placement agency and was offered full-time position as soon as my course ends. I worked with this company for 6 months, when my mother left for heavenly abode and I decided to move back, to be with my family and decided to quit my job. My boss in the company was very impressed with my work and offered me to continue the job from India, working from home and hire my team here to expand the work for the company more. I pursued that job for two years before I got married.
Soon after my marriage, I started feeling uncomfortable being dependent again or not having my own identity. This is when my father-in-law called me and said, you have good talent, don’t waste it to replace a cook of Rs. 5000 a month. Make use of it. This was the turning point in my life. I started helping my husband with his real estate firm, but I still wanted to do something of my own.
With good moral support from my husband, I started my own consultancy in 2015. It got a bit tough with a 3-year-old and a 6-month-old, but I kept going without excuses, without complains. I started waking up at 4 am, so I could get done majority of my work before the kids woke up and delegate work to the team.
Now in 4 years, my digital marketing firm has developed a good portfolio and have worked with more than 75 brands for their marketing requirements across the globe.
Funny thing is, I rejected one job back in 2012, when they said, office reaching time is 9 am but going home time is none! Now there are days when I work more than 12 hours a day, but I know it’s for my company & not for anyone else. I manage my hours in such a way, so I can balance my marital life as well as spend quality time with my kids.
So that’s my entrepreneurial journey *and I can’t thank my parents enough for it. It’s their ethics, principles, hard work and trust in me that has helped me achieve what I have today*.
There have been days, when I feel like it’s too much too handle; there are days, when I feel like quitting, but the very next second, I know, I am all in and I love every bit of it *and I know, the best is yet to come*