Film industry after SSR, drastic change
By Zubeda Shaikh
Sushant Singh Rajput is the name in the Hindi Cinema who was definitely a ‘star on the rise’, who apart from his acting in Hindi Cinema is known for his pleasant personality, talent, and work outside the film industry.
After the death of Sushant Singh Rajput, certain films of Bollywood have faced the Wrath of denizens as they took social media to trend #BoycottBollywood against the Hindi cinema and Nepotism. After the SSR died in a suspense suicide, several Bollywood celebrities like Kangana also spoken out about the nepotism of the Hindi Film industry. The death of SSR once again put the put nepotism in the spotlight and the Bollywood industry is divided on this topic of debate.
The actor has left behind him an impact in the Film Industry and on millions of people across the globe. Due to his pleasant human personality, his colleagues, industry professionals, and fans continue to remember & celebrate his legacy.
His suspicious death caused by committed suicide led to certain films including Coolie No. 1, Gunjan Saxena, Sadak 2, and Saina flopped. The fans and viewers boycotted these films. Certain Bollywood films had to suffer big losses post his death due to the trending boycott by the netizens. Films like Sadak 2 and Mumbai Saga were also not liked by fans and did not performed well.
The untimely demise of the talented actor led to the trend of the hashtag #BoycottBollywood on social media and many Bollywood films after his death faced the wrath of the denizens when accusations surfaced that SSR’s death was targeted by “Bollywood mafias”.
SSR death raised disturbing questions on the issue of depression in India’s film industry where new artists are forced to face anxiety, depression, and also nepotism and are forced to face disappointment in their careers. Due to this forceful competition, prominent artists have to compete under pressure.
The reputation of the film industry faced the attack of criticism on all media platforms which the ‘Producers Guild of India’ highlighted in its open letter after the SSR death case.
Recently, thirty-Eight film organizations sued the TV network for defaming the industry in SSR coverage after which an undertaking was given by The Times Network that it will not run any news that is defamatory to the Bollywood film industry.
Covid Pandemic and Entertainment Industry
Indian film industry being one of the biggest film industries entertains and gives employment to millions of people and contributes in travel and tourism in the country and the world but also in recent years many actors and outsiders of the Bollywood film industry have ended up their career due to nepotism, depression and mental pressure faced in the industry. The Covid-19 pandemic has also forced these artists and actors to struggle for securing the work post-COVID-19 lockdown.
The Covid-19 Pandemic aggravated the mental health problems in the seemingly glamorous world of Bollywood. The initial reports of SSR’s death revealed that he was under medication for depression and this has prompted actors to speak out on the issues of mental health in the entertainment industry.
Not only SSR but actor Kushal Punjabi, Actor Guru Dutt, Jian Khan among other actors/directors were reported to be died due to mental health and suicide.
14 June 2021: 1st Death Anniversary of Sushant Singh Rajput
Bollywood celebrities and fans of the Hindi Film industry remembered Sushant Singh Rajpoot and paid tribute on his first death anniversary through social media. The California State Assembly in the US, while remembering the contributions made by SSR to the Bollywood Industry and Indian culture through his works, appreciated his works and honored him with a certificate of recognition.